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Warning: JavaScript is disabled. Please enable JavaScript to use this web site. That is, until data became cool. Yes, cool, meaning that it is trendy, in style, and is hyped. Data isn’t just for data scientists and analysts anymore, but for the masses – especially sports fans. Data and analytics have always been a key factor in talking sports since analysts and enthusiasts have always discussed players’ performance and team rankings based on their percentages and other data. But, there are two recent changes that have entered the playing field and have put more of a focus on sports data for anyone who is interested – the accessibility of data and the availability of real-time analytics. Through the use of mobile devices and websites that use extensive sports databases and update in real-time, sports fans have had the ability to keep tabs on games without actually being at those games. Sites like NBA.com/stats feature updated individual and team stats and give sports fans a deeper look into the numbers behind the game. Or, how about the app experience? Fans are able to learn more about the game and players when they’re physically at the game, simply by reaching into their pockets. Maybe you want to quickly settle a data debate over which basketball team won the most games in 1990, or you want to see who had the highest batting average in the MLB in 2011. All this information (data) is available at the tips of a sports fan’s fingers. Recently, I saw a great update in my Facebook newsfeed, which was sponsored by Bud Light. The update read, “Disguise live basketball scores and stats in an office spreadsheet. Get tools to track hoops,” and linked to a spreadsheet to track NCAA tournament stats. If that’s not making data cool, I don’t know what will. And sites such as Google, are tracking specific online and mobile browsing habits during sporting events. This year’s March Madness data is showing that fans are watching NCAA games through livestreaming at work (yikes!) and turning to their mobile devices. The results also show that searches are heavy on fans trying to create the perfect March Madness bracket and win Warren Buffett’s ultimate challenge. So, with modern technology and the availability of extensive data and analytics, it is safe to say that the numbers aren’t reserved for the traditional data geek…data is now considered cool. Jen Cohen Crompton Jen Cohen Crompton on the Web Jen Cohen Crompton on Facebook Jen Cohen Crompton on Twitter Jen Cohen Crompton on LinkedIn Jen Cohen Crompton on Google Plus Jen Cohen Crompton on Pinterest Jen Cohen Crompton RSS FeedJen Cohen Crompton is CEO of Something Creative, a Philadelphia-based marketing company focused on digital strategies, social media, and content creation. Jen blogs for SAP and other media outlets covering business, technology, communications, and anything innovation-related. Contact Jen at jenniferlynncohen(at)gmail(dot)com... View full profileThis article originally appeared on SAP Business Innovation and has been republished with permission. Find out how to syndicate your content with Business 2 Community. Click here to cancel reply. Thank you for adding to the conversation!Our comments are moderated. Your comment may not appear immediately. Business 2 Community is an independent online community focused on sharing the latest news surrounding Social Media, Marketing, Branding, Public Relations & much more. Every day we feature the thought leadership of our open community of bloggers and aim to provide a balanced view of the business landscape based on industry news, trends and real-life experiences. 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